What the study says—
According to a research study conducted by the Pew Project on Excellence in Journalism, it seems that typical tablet users are rich, educated, and well-informed news junkies. A good ego boost for tablet owners but as it is with all studies of this sort, YMMV (your mileage may vary).
The survey was conducted in July and was primarily made up of users who owned Apple iPads, the leader in tablet sales during this time. The research also included individuals who used the Samsung Galaxy Tab, Motorola Xoom, and also the Nook Color e-reader.
In general, the study found that tablet owners were more educated, better off financially, and big news fans when compared to the rest of the general population who did not own or use tablet devices.
Some of the breakdowns of tablet user statistics vs. the general population were:
53% of tablet users have household incomes above $75,000
25% of the general population falls into this category
51% of tablet users have a college degree
28% of the general population falls into this category
62% of tablet users work full time
41% of the general population work full time
It seems that a great many tablet owners are very interested in news and use the tablet as their window to the world. According to the report:
“A plurality of tablet news users (40%) say they get their news mainly through a Web browser. Another 31% use news apps and the browser equally, while fewer, 21%, get their news primarily through apps.”
The City by the Bay
Although the official study by Pew offers some interesting insights on tablet owners, an informal glance around San Francisco and nearby Silicon Valley demonstrates the popularity of tablet devices here in the Bay Area.
They can be seen being used by people in coffee shops, on commuter trains, in college classrooms, at shopping malls and even at local sporting events.
So at least for here, tablets seem to be thriving and are a common sight around town.
The Kindle Fire tablet will change things
With the launch of Amazon’s Kindle Fire tablet in November for a retail price of only $199, Amazon stands to not only be a very successful affordable tablet, it will allow many people to finally experience what a tablet can do without breaking the bank.
Apple should be very worried at this point.
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Written by: Frank Ling on Wednesday, October 26, 2011 – 2:15 PM