This article shares the fifth of eight show biz based entertainment techniques that will help you deliver more engaging presentations.
In the prior article in this series, The fourth of eight entertainment techniques for more engaging presentations, we discovered that the entertainment industry knows how to present in pictures and suggested that presentations should too.
Entertainment industry technique five: Make it Magical
Entertainments are manipulative. So is training: a classroom: a training: a speech. The audience goes along because it believes that the manipulation is in their benefit. It is a grand, but subliminal, bargain between the entertainer, or the presenter and the learner.
The agreement is simple. “I will go along as long as it is apparent to me that you have my best interest at heart.”
The audience abrogates the bargain at the first sign that the film is preachy, the magician cannot deliver the illusion promised, or the instructor introduces a poorly executed, stupid, or annoying icebreaker.
Every successful movie drops hints of its outcome along the way. Although especially true of mysteries, most successful movies hint at what their results will be. The surprise would otherwise be too unexpected to be accepted by the viewer. The entertainment term for this phenomenon is foreshadowing; I.E. suggesting the ultimate results in advance.
The instructor must be completely congruent with the subject being taught. Georgi Lozanov
Perhaps the ultimate example of foreshadowing in a movie comes from the M. Night Shyamalan thriller, The Sixth Sense. This film can be interpreted simultaneously on two different levels. It is the reveal of that second interpretation at the end of the film that gives the Six Sense its magic.
Additionally, all movies seek to answer the “yea, but…” questions at the moment the audience is bound to ask it. If the movie situation requires a character to fly a plane even though that character has never flown before, another character is likely to ask why the character is flying the plane. That way, the question gets answered before it turns into a believability roadblock.
Another entertainment entity that must suggest the outcomes he seeks is the magician. Magicians, having no magical powers, must, by their mannerisms, actions, language, and confidence, suggest the outcomes they present are magical. They must suggest the outcomes they want to audience to believe will occur.
As Sam H. Sharpe once explained in his book Conjurers’ Psychological Secrets, “The artist’s own conviction and sincerity lead to the audience being convinced by the conjurer’s acted magic.”
Trainers, teachers, and presenters must also suggest the outcomes they want to occur in the classroom.
Georgi Lozanov, the father of Accelerated Learning once commented, “The instructor must be completely congruent with the subject being taught.”
Lozanov went on to explain that every mannerism, action, and comment by the instructor either attracts or detracts the learner from the instruction.
To communicate more effectively with learners, relentlessly, positively, assuredly, focus on those results you expect to occur. The steps of the class may seem mechanical to you. But to your learner, the knowledge should appear before them as if by magic.
In the next article in this series, The sixth of eight entertainment techniques for more engaging presentations, we will examine ways in which music reaches learners at a deep, moving level.