This article shares the fourth of eight show biz based entertainment techniques that will help you deliver more engaging presentations.
In the prior article in this series, The third of eight entertainment techniques for more engaging presentations, we discovered that the entertainment industry knows how to stage the surroundings and suggested that presentations should too.
Entertainment industry technique four: Present in Pictures
A picture is worth a thousand words, or so the saying goes. It’s true. Words are just pictures that need to be translated into language. Learners don’t listen: they look.
Hollywood certainly knows that. Entertainments seldom waste time saying what can be shown. Movies, television shows, and music videos all deliver visual feasts.
James Cameron’s Avatar is one example of a movie that looked eye-poppingly gorgeous. Although the movie was ridiculed for it’s pedestrian plot, the visual feast offered by the film made it a tremendous hit.
Comparatively, some presenters stare lovingly at uninteresting PowerPoint slides and discuss every word listed on that slide. Both are mistakes. Gorgeous visuals are not an enemy of learning and words already comprehended by the viewers do not require exposition.
PowerPoint is, when used effectively, an ideal medium for displaying visuals that reinforce you message when color is used effectively.
A prior article, How to use color to make presentations more effective provides some guidelines for the correct applications of color.
In addition to the correct applications of color, props are important visual communication tools. A movie does not state that a character is carrying an umbrella. The audience sees the umbrella in the character’s hands. Just as a movie avoids telling what it can show, a properly selected prop, a visual aid, or a PowerPoint slide with an image rather than a list can make the required point without further exposition.
The use of visuals will make your message more meaningful if you Present in Pictures!
In the next article in this series, The fifth of eight entertainment techniques for more engaging presentations, we will examine the need to make learning seem magical.