One of the most powerful principles to creating long-term success you will ever come across is that of Adaption. You probably don’t remember the first giraffes on earth. Giraffes were not originally born with very long necks. These animals actually resembled horses, but the only food they could eat were apples. The problem was that the apples were grown on trees that were fairly high up in the air. So the giraffe had to adapt to feeding themselves. While most died, the ones that survived over the centuries, have longer necks. Adaption.
Most people in our industry migh be clinging to their stubbornness and clinging to what used to work. The world is changing and not just with the home business industry, the entire world is changing. Economics is shifting, manufacturing and distribution is changing, where money goes is changing, the whole nine yards.
No one can deny at the end of the day, the largest growth sectors happening right now, the largest companies in America, the largest amount of millionaires being created is all coming from the Internet. Think about the household names that have come out in the last few years, what names pop up? Google, Facebook, YouTube, Twitter. Even Apple. Do you see any major trends? And that’s just the start. The statistics speak louder than even what’s plainly obvious to the public about where the largest companies are forming and how fast they are growing.
Read this, last year the Internet advertising surpassed that of television and radio in the UK. It’s predictated to surpass U.S. television advertising within the next few years. Think about how gimungous that is. Well, welcome to the Internet.
The Internet is truly a goldmine of potential distributors for your home-based network marketing business. It’s the future of where our world is going when we talk about economics and information. There is nothing more powerful right now for growing a home-based business than understanding the mechanics of real advertising. And not what we are taught by our “upline” of contacting friends, family and colleagues. If this is your method of advertising, then you better wake up my friend.
The fact of the matter is that our network marketing company has a strategic marketing plan, distributors (or affiliates). What do you have? Let’s get with the times and start realizing you are setting yourself up for failure if you don’t make some changes to your business model soon.
Here is the hard cold truth: If you do not control your lead flow, your advertising and your income creation, then you don’t have a real business….yet! Realize your network marketing business for what it is – an income stream, not a business.
You have to be able to adapt if you are going to be successful in this business. You have to be willing to grow and be willing to go where the leads are and move your business there. If you stay stuck in the past, then you are going to get passed by all the people who are adapting. Everyone who is open to growth is going to pass you by and ignoring the power of the Internet is just plain foolish.
If you have a home-based network marketing business, then check out my blog for free information and training on growing your network marketing business via the Internet.