This article shares the sixth of eight show biz based entertainment techniques that will help you deliver more engaging presentations.
In the prior article in this series, The fifth of eight entertainment techniques for more engaging presentations, we discovered that the entertainment industry knows how to guide viewers to specific outcomes and that presenters should do this too.
Entertainment industry technique six: Mix in Music
Music is the rhythmic accompaniment to our lives. People are born to music, study to music, drive, eat, sleep, and dream to music. People spend more money on music than on books, and music stars become our idols and companions.
Music may be the original language. It exists in the subconscious as a primitive and deep sub-language. And, because it is so important to us, we are uncomfortable when it is missing.
We expect to hear an auditory signal and will usually supply one when none exists. Some people will talk to avoid silence. Others will leave a TV or radio on in the background, or provide their own music by singing, humming, rapping or whistling. An extreme example is person who whistles while walking through a graveyard. Their auditory signal adds comfort and warmth to the cold and foreboding environment.
Music is a key emotional component to successful movies. The average Hollywood movie features music in over 40% of its length. Movie music communicates character, danger, excitement, heroism, mystery; all the emotions we humans feel.
Composer George Burt explained the movie power of music when he explained, “When we see pictures and hear music at the same time we invariably make a connection, if only on an unconscious level.”
When we see pictures and hear music at the same time we invariably make a connection, if only on an unconscious level. George Burt
There is ample evidence of the effectiveness of music in aiding learning. A wealth of studies from the education, musicology and health care fields demonstrate the effectiveness of music in increasing learning, healing and self-esteem.
Imagine learning events devoid of audio (no laughter; no conversation; no lecture) and you see the point. Audio is present in learning environments, but it may be the mono signal of a presenter droning on. What that auditory presentation lacks is variety, especially where music is concerned.
When music is combined with information powerful brain connections occur. Anyone who learned their ABCs by singing a song, learned to say words by watching Sesame Street, or remembers the song that was playing on the radio during a critical moment in their life knows first hand the power of auditory signals.
And yet, we presenters shy way from music in our events. In the process, we ignore what may be our most powerful communication weapon.
Follow the article links listed with this post for details on how to use music successfully in your presentations.
In the next article in this series, The seventh of eight entertainment techniques for more engaging presentations, we will explore the effectiveness of humor as a learning device.