This article shares the third of eight show biz based entertainment techniques that will help you deliver more engaging presentations.
In the prior article in this series, The second of eight entertainment techniques for more engaging presentations, we discovered that the entertainment industry knows how to structure a story on and suggested that presentations should too.
Entertainment industry technique three: Stage the Surroundings
A well-made film thrusts you into its environment. The Lord of the Rings trilogy, the Star Wars series, and James Cameron’s Avatar all succeeded spectacularly because they created their own believable worlds.
Two excellent non-movie examples include Harry Potter and Walt Disney World’s The Haunted Mansion.
RK Rowling, author of the Harry Potter series developed her books to such a depth that she knew who all the members in each of the four school “houses” were. She developed back stories for every one of them, even those who did not appear in the books.
The Disney Haunted Mansion has so much depth and density built into the ride that you feel like there is a tremendous amount of back story present.
Both the Rowling and Disney examples succeed because they feel whole, as if you are being thrust into a complete world, not a cardboard cutout.
Although such a deeply developed world is largely impractical for a presentation, it is easy enough to load the environment with immersive detail.
Learners, can find themselves opening a grimy door, entering a cold room, sitting in hard chairs, and viewing an underwhelming PowerPoint® welcoming slide.
Imagine instead an immersive learning environment that thrusts learners into your world. Much of Accelerated Learning is built around this idea of a colorful, layered, immersive environment.
Every moment in the learning environment is a teaching moment. When participants look away from the instructor – and they all will – they should receive reinforcing messages, not distractions that undermine the learning message.
Prresenters should insure that every aspect of the event has been considered. They should Stage the Surroundings.
In the next article in this series, The fourth of eight entertainment techniques for more engaging presentations, we will examine the need to communicate information visually.