Imagine if buying just one t-shirt could change the lives of thousands of people. That’s the idea behind Threadless’ new collection, Good Shirts, a collaboration with the U.S. Fund for UNICEF and BBH New York, a full-service creative company.
The collection of twelve shirts features images of things needed by people in the Horn of Africa, home of the worst humanitarian crisis in the world due to famine and droughts. Each shirt comes with a different cost that corresponds to the actual cost of the product featured.
100 percent of the purchase price goes to the U.S. Fund for UNICEF to support relief efforts in the famine and drought-affected region.
Tthe Cargo Flight shirt, which features a large plane dropping supplies, sells for $300,000 – the actual cost of a charter flight to transport aid from the UNICEF warehouse in Copenhagen to Nairobi, Kenya.
On the other end of the financial spectrum, the Mosquito shirt sells for just $18.57, the cost of three insecticide-treated mosquito nets which are used to fight the spread of malaria, the third largest killer of children in the world and with 90% of those deaths occuring in Africa.
Other shirts feature measles vaccines ($24.30), deworming tablets ($36.10), high energy biscuits ($49.96), therapeutic food packets ($73.13), therapeutic milk powder ($85.75), basic family water kits ($125.55), a community water pump ($500), an emergency tent ($1,939.96), a 125cc motorbike ($3064.82) and 100 metric tons of corn soy blend ($75,000).
Artists Christine and Justin Gignac, known for their WantsForSale.com and NeedsForSale.com websites, illustrated the shirts.
In a statement, Ari Weiss, Executive Creative Director at BBH NY said that “we believe people are generally altruistic, but giving people a badge for being altruistic certainly doesn’t hurt. We’re literally letting people wear their donation as a source of pride and as a means to spread the word. If friends get a little competitive over who’s being more altruistic, all the better.”
Today the Horn of Africa countries of Somalia, Kenya, Ethiopia and Djibouti are facing the worst drought in 60 years, and famine has been declared by the United Nations in six regions of southern Somalia. Some four million children are in urgent need across the Horn of Africa, including more than two million children who are at risk of death from acute malnourishment.
“We are very grateful to Threadless and BBH New York for their dedicated efforts to help UNICEF reach more children in desperate need of assistance across the Horn of Africa,” said Caryl Stern, President and CEO of the U.S. Fund for UNICEF via a press release. “UNICEF is using every means at its disposal to save and protect children, and every purchase of a t-shirt helps provide them with life-saving support.”
To see and shop the collection, visit www.threadless.com/UNICEF.