On October 23rd, Denver quarterback Tim Tebow led a historic comeback against the Miami Dolphins, leading his team to score 15 points in the final three minutes, and an everntual victory in overtime.
However, the lasting effects of those final five minutes in both Miami, Florida, and around the country, will only facilitate the economic and financial growth of an icon that has dedicated his life primarily to Christ over the trappings of celebrity.
It is estimated that in yesterday’s game alone, more than $1 million in additional marketing and ticket sales revenue was taken in by the Dolphins franchise, and surrounding businesses, for a player that does not even reside in that city.
Dolphins tickets cost $70 on average according to Team Marketing Report. If you factor in parking, concessions and merchandise sales, Tebow likely spurred an extra $1 million of spending at Sun Life Stadium.
Tebow could have a a similar effect in upcoming road games against divisional foes: Oakland Raiders, San Diego Chargers and Kansas City Chiefs which are the next three away games on the Denver schedule. All three teams have struggled selling tickets in recent years, but have a good shot at securing sell-outs thanks to the popularity of Tebow. – Forbes
Many athletes have been willing to share their faith and beliefs in interviews before and after sporting events, but few have been able to live up to the reputation of what they preach. Former St. Louis Ram and Arizona Cardinal quarterback Kurt Warner was the rare exception, and his story was just as interesting to a fan base, and the massive Christian community as Tim Tebow’s is.
Advertising sponsers, as well as network marketing agencies seem unable many times to tap into the community of Christian families who abstain from the sex and violence of today’s hollywood entertainment. In fact, the limited attempts by ABC to create a separate station known as ABC Family, has quickly diverged into the same type of social drama and societal activism that reigns on most network and cable stations.
Two weeks ago when it became apparent that Tim Tebow was to become the starting quarterback for the Denver Broncos after nearly carrying the team to an incredible comeback against the San Diego Chargers, orders and purchases for his number 15 jersey skyrocketed, and shot up to number one of all NFL players. Earlier in the year, some Denver fans and businesses paid for billboards calling for Tebow to be named the starting quarterback, and support of the local fanbase was overwhelming.
The Tebow economic factor is not new in sports, especially in basketball where players such as Michael Jordan and Kobe Bryant automatically raise ticket sales for opposing teams when they travel to play in their arenas. Yet in the NFL, it is rare for an individual to become an icon that does the same in the most popular sport in America.
If Tiger Woods could rise to endorsement deals that helped him accumulate more than $500 billion in a little over a decade, and his popularity was stoked only on his ability to win much more than his robotic personality, imagine how Madison Avenue is salivating over an athlete that embodies winning and great character, with a track record of both even before he stepped onto the professional stage.
Michael Jordan, Magic Johnson, Tiger Woods, and Lebron James are billion dollar talents, both on the field, and in the boardroom, and it is not out of the realm of possibilities that Tim Tebow could eventually place himself in that pantheon if he contrinues to both win games, and intrigue fans who are polarized by his unorthodox abilities as a quarterback.
Everyone needs a hero, and while basketball athletes have been the icons of the urban streets for decades, Tim Tebow is beginning to become the icon for Christian communities all across the nation. And with that kind of support, and monetary power that comes with those fans, the economic and financial power of the Tim Tebow name could be infinite.