Today, Timberland, announced details about its new Minneapolis retail location, part of the Calhoun Square shopping area in the Uptown district. Located at 3001 Hennepin Avenue, doors officially open on Friday, November 18 at 10am, just one week prior to Black Friday.
A wholly owned subsidiary of VF Corporation, based in Greensboro, Timberland’s new Minneapolis location is part of an aggressive retail expansion effort by the outdoor company. Within the past year, Timberland has opened new retail locations in New York City, San Francisco, Boston and Chicago. Others are in consideration for 2012.
“As a brand rooted in the outdoors, extending our presence in Minnesota is a natural fit,” said John Pazzani, vice president, direct to consumer for Timberland. “Minneapolis is one of this country’s great cities and much like New England, locals are encouraged to explore the outdoors, even in the frigid, winter months. With this new store location, we aim to prepare consumers for their next adventure, providing footwear and apparel that is built to last, and will keep them protected against the elements and looking great all season long.”
In step with Timberland® stores around the world, the new 2,000 sq. foot retail space was designed with the environment in mind. Build-out features include the use of reclaimed wood and industrial machinery (used for table bases); “Ecotech” recycled stoneware floor tiles; FSC certified woods; reduced-wattage LED lighting; Energy Star-eligible equipment and appliances; low volatile organic compound (VOC) paints; and water-conserving plumbing fixtures. The space also features a custom-designed mural themed around the Great Lakes.
From a product perspective, the store will offer a full range of outdoor apparel, footwear and accessories, including Timberland’s popular Earthkeepers® boots and apparel – the company’s most eco-minded collection. Shoppers will also find the latest Timberland® collections such as Timberland Boot Company® and the Abington Collection. In addition, the store has created an exclusive, Minnesota-themed Timberland® t-shirt.
Building upon the excitement in Minneapolis, Timberland will host a Boot Hockey exhibition game in early December in conjunction with the U.S. Pond Hockey Association. Former NHL players will come together to participate in a fun and friendly game to help celebrate the store opening and kick-off the 2012 U.S. Pond Hockey festivities taking place in January, where Timberland will sponsor the Boot Hockey category for the second year running. This exhibition event is free and will be open to the public.
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