Ever since cutting edge fashion designers Karl Lagerfeld and Stella McCartney launched their limited-edition-collections-for-less for Swedish fashion giant H&M in 2004 and 2005 respectively, the designer collaborations trend has certainly taken the fashion world by storm. With a flailing economic climate combined with an all-time high fascination with celebrity culture (and their expensive fashion tastes), fashion designers have made the shrewd move to come up with limited edition collections that are offered to the masses at a much lower price point than their expensive contemporary counterparts.
One example is that of Italian brand Missoni and their recent collaboration with retail superstore Target. (There are several Target stores in Salt Lake City; go to www.target.com for a list of locations.) Missoni is one of the oldest fashion houses that remains within the Missoni family and is highly coveted by celebrities and fashionistas alike. When Missoni teamed with Target they not only offered apparel with their signature zigzag colorful patterns; they also added home goods, notepads, lingerie, dishes, bedding, etc. The result was so successful that it made national news! This record breaking collaboration is a true testament to the fact that designer-for-less collaborations are only getting bigger and better with no signs of slowing down anytime soon.
Karl Lagerfeld recently re-entered the designer-for-less trend with his ‘Karl Lagerfeld for Macy’s’ collection, which debuted on August 31st. The Lagerfeld collection is full of refined dresses, high collared blouses and dresses, feminine shouldered garments, turtlenecks, tweed shorts and patterns, which exuded the same Lagerfeld aesthetic that his designs for Chanel do, but for much, much less. In the SLC area, Macy’s stores are located in the Fashion Place Mall in Murray, in the Southtowne Mall in Sandy, in the Valley Fair Mall in West Valley and at its stand alone store in the old Cottonwood Mall in Holladay.
Fashionista celebrities are also jumping on the band wagon. Alexa Chung shares her quirky cool style sensibility in her ‘Alexa Chung for Madewell’ collection, now available on Madewell.com, and actress Chloe Sevigny has done two collections for Opening Ceremony, the first in 2009 and the second in the summer of 2011. (Some pieces are still available online and are now marked down on sale).
Even cosmetics brands are getting in on the trend. Recently, Maybelline New York introduced their Limited Edition Great Lash mascaras, which come in tubes decorated with prints inspired by the fall collections of fashion designers Tracy Reese, Max Azria and Vivienne Tam. The tubes are available at Target stores and online and are in honor of Maybelline’s cult fave ‘Great Lash’ mascara’s 40th anniversary. The concept of creating a product that is something we’ve seen before but attaching it to a designer is largely appealing and is shows just how much fashion appreciation has grown over the past few decades.
All of these designer-for-less collaborations are showing us all that high fashion is no longer just for the rich and famous, it is accessible and completely possible to be a true fashionista while on a budget!