We have a deep connection with Vital Choice Wild Seafood and Organics, as they are our pulse on the latest medical research and food related news.
They are making the news and leading by example in their Green and sustainable practices. Vital Choice Wild Seafood and Organics is introducing Green shipping and making a big impact with their Green commitment as a business. We wanted to share this latest development with our Green Living column readers who can get fresh fish and organics delivered directly at their door.
When asked about the Green shipping method Randy Hartnell, CEO and Founder was thrilled to explain:
“A few years ago, we used Ground shipping to get frozen fare to parts of California where we could be sure that foods would arrive rapidly. That change was designed to cut energy use, limit carbon emissions, and control shipping costs and product prices,” he shares.
“We’re excited to announce that we recently opened a “satellite” shipping facility in Richmond, Virginia, dedicated to East Coast shipments of our frozen goods,” Randy adds.
This new facility advances three worthy goals:
- Cut their shipping-related use of fossil fuels.
- Limit their shipping-related carbon emissions.
- Control their shipping costs to avoid shipping-related price rises.
The new facility supports their Vital Green™ commitment.
Vital Choise Wild Seafood and Organics only sells sustainably harvested wild seafood, heavily favors organically grown foods, donates a portion of thier profits to planet-protecting programs. They try to be Green” and respect Mother Nature as much as possible.
The Vital Green™ program extends their commitment to sustainability in three ways:
- A paperless e-Catalog which saves ink, trees, and energy.
- They offset the carbon emissions related to their shipments.
- Foam shipping cubes are recycled free via their innovative CubeCycle™ program (where available).
What is the carbon offset program?
It is a rigorous, independent life-cycle assessment of the carbon footprints associated with wild-harvested and farmed fish found that frozen, air-shipped seafood has less warming impact than farmed salmon or non-frozen wild fish. For more click here Frozen Wild Fish Found Greener than Farmed Salmon or Fresh Wild Fish .
This year, Vital Choice Wild Seafood and Organics is helping a rural Wewoka, Oklahoma, brick kiln that supplies homes and businesses throughout the country and jobs for hundreds of local families.
Their support for a Wewoka, Oklahoma landfill-generated renewable gas project will offset the total estimated global warming effects of the carbon dioxide emitted by air and ground shipments to their customers from June 24, 2011 through June 23, 2012.
The waste in landfills decomposes and produces methane, which is 21 times more powerful than CO2 in forcing global warming.
But in this case, the gas will be captured to provide fuel that will avoid 25,000-30,000 tonnes per year of CO2 equivalent and help Wewoka’s 85-year-old Commercial Brick company remain competitive in a challenging market.
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