Paramount has launched a Twitter campaign to find out which 20 cities will see the release of Paranormal Activity 3 before anywhere else in the country. Read on to see how to help Pittsburgh win!
The original Paranormal Activity relied on strong word of mouth to even get a proper release – the original plan was to remake the indie horror film right off the bat. But hype built up after various festival showings of the original, and Paramount eventually decided to forgo the remake and just put the original in theaters – and was greatly rewarded for it with a huge box office showing. Paranormal Activity also stands out in my mind as being the film to finally end the Halloween box office supremacy of the creatively bankrupt Saw series.
So now Paramount is paying respect to those who helped with the word-of-mouth success of the first film by offering an opportunity to see the new film 3 days early! Their press release reads:
“TWEET TO DECIDE WHO IN THE WORLD SEES “PARANORMAL ACTIVITY 3” FIRST!
Paramount Pictures Launches First Ever Global “Tweet To See It First” to Kick Off the Eagerly Awaited 3rd Installment of the Thriller Franchise Movie Will Premiere in 20 Cities Worldwide on October 18th
HOLLYWOOD, CA (September 28, 2011) – In an unprecedented move, Paramount Pictures will debut PARANORMAL ACTIVITY 3 exclusively in cities where the most fans “Tweet To See It First”. This first ever of its kind campaign launched today at 8:00 a.m. PDT and is open to fans worldwide. PARANORMAL ACTIVITY 3 will premiere on October 18th in the top 20 cities with the most tweets, 3 days before the film’s global release.
“The support of this franchise from the online community is phenomenal. We again look to reward them for that support by offering them the chance to see it first, this time expanding our reach globally,” said Rob Moore, Vice Chairman of Paramount Pictures.
To vote, fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time.
The “Tweet To See It First” competition is available to audiences worldwide and ends at 11:59 p.m. PDT on Thursday, October 13th. The top 20 cities will be announced on Friday, October 14th.
PARANORMAL ACTIVITY 3 is produced by Jason Blum, Oren Peli and Steven Schneider and directed by Henry Joost and Ariel Schulman from a screenplay by Christopher Landon. Follow PARANORMAL ACTIVITY 3 on Twitter at www.Twitter.com/TweetYourScream for audience reactions and important announcements.“
So get over to www.ParanormalMovie.com and start tweeting for Pittsburgh!