Electric motorcycle manufacturer Zero Motorcycles announced today expansion of their international sales and distribution by partnering with Brazilian company Grupo Izzo. Santa Cruz CA based Zero, who carries the broadest range of electric motorcycles available from any manufacturer, has been expanding rapidly worldwide over the last year.
“Zero Motorcycles has experienced exceptional growth throughout Europe, and now we are pleased to be expanding our sales and distribution channels to Brazil to continue the enhancement of Zero’s international reach,” said John Lloyd, VP World Wide Sales for Zero Motorcycles. “Our partnership with Grupo Izzo will allow us to expand Zero Motorcycles’ presence in the Southern Hemisphere while giving motorcycle enthusiasts the opportunity to experience our high performance electric motorcycles throughout South America.”
“As we have always done since we entered the motorcycle business, we have pioneered the development of new markets in Brazil. Over the past 18 years, we have been responsible for the growth of the premium motorcycle industry by meeting the demands of our customers early and maintaining a leadership role. We have chosen to represent the Zero Motorcycles brand to deliver high performance and premium electric motorcycles within large urban centers that are quite environmentally friendly. The breadth of products that Zero Motorcycles provides gives our customers a choice of performance, speed and range expected of an urban vehicle in Brazil,” said Paulo Izzo, President of Grupo Izzo. “With the environmental awareness that our country has, we are confident that we have partnered with the right brand to meet the expectations of this market.”
Zero’s international presence began in 2008 with distribution deals in Europe. Starting today Zero says their entire product line (X, MX, XU, S, and DS) is available through Grupo Izzo’s stores. Interested riders can schedule test rides of the S and DS models, and the whole Zero line-up will be on display at the upcoming Salão das Duas Rodas show in Sao Paulo, Brazil from October 4 – 9, 2011.
Todays announcement of their Brazillian distribution partnership is only the latest pearl in a string that signals a company expanding into what may become a major motorcycle manufacturer.
In August 2011 they announced a new dealership model in Canada, and agreements with nine powersports dealers across Canada.
In April 2011 the company founder, Neal Saiki, and their long-time CEO, Gene Banman, both left the company to make room for motorcycle industry veterans. This marked a point of time where Zero is transitioning from a start-up founded by electric vehicle enthusiasts, to a serious motorcycle company (whose product line is electrically powered).
In Jan 2011 they expanded their Scotts Valley CA manufacturing facility to accommodate sales growth. Their manufacturing strategy is to co-locate research, development and manufacturing at the same facility to enable rapid turnaround between research and manufacturing teams.
In Nov 2010 they also announced a sales and distribution deal in Australia.
In Oct 2010 they announced having received several grants (or loans) from Monterey County, the California Energy Commission, and the City of Scotts Valley, to support developing that manufacturing facility.
Their piece of the stimulus money pie is being used to create “green jobs” and “green manufacturing” in the U.S., resulting in “green products” for export to other countries. Sounds like a “win”.
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